Post by account_disabled on Feb 19, 2024 9:46:57 GMT 1
Below is a summary of Season 2 Episode 7. Although some parts have been omitted or paraphrased, I have summarized them so that the main meaning is not lost. What exactly does "depends on the situation" mean? Mr. Splitt: The answer to many questions is, "It depends." Mr. Schwartz: What exactly does it depend on? Mr. Splitt: It depends on many things. It depends on the question. Is it a new site? Are you moving your site? Is it a complete move or just a change in the URL structure? What about server settings? How's the performance? What kind of content is it? Is the content competitive? Is it a copy of content from other sites? Google's evaluation process is very complex and depends on many factors. Featured snippets, media sites and Google Mr. Splitt: When I contacted Schwartz about this project, he said he wanted to talk about the relationship between Google and the SEO community. She may be personally confused. Google is trying to be transparent, and they're doing their best to be transparent and not confusing, but for some reason people tend to think that Google doesn't tell the truth.
It is easy to think that Google is disseminating information not for telephone number list the purpose of transparency, but for some other ulterior purpose. That's not true. Why do you think that is the case? Mr. Schwartz: Isn't that the suspicion of people who create content to gain traffic to their websites? For example, from the perspective of a media site, Google steals the content of a website and displays it in the search results as a featured snippet, so the user's problem is solved in the search result and the user will not click on the link to the website. It seems that. Some people may wonder, "Why am I creating this content? What's the point of creating content that doesn't lead to traffic and conversions?" Mr. Splitt: I hear a lot about this topic and I understand it. However, as evidenced by the experimental results provided by the SEO community, the quality of traffic from featured snippets is high. Mr. Schwartz: Some experiments have yielded similar results, while others have yielded the opposite result. That's why I would be happy if Google released the data it has.
Alternatively, I would like to be able to view only featured snippet data in Search Console. I think people in the SEO community will be happy if they can see data such as click-through rates and number of impressions, and if they can get good data. Mr. Splitt: I wonder. I think there are various motivations for people who view featured snippets as a problem. Basically, if the content is useful to users, and you can add value by having good content throughout the website, I think you can expect a lot of traffic from featured snippets. However, many of the sites that are concerned about featured snippets do not seem to have very good content when looking at the site as a whole. This is a scenario where you have some good information to reference in some featured snippets, but there is no incentive for users to visit your site. Mr. Schwartz: There are government stories about Google on US TV, and data showing that Google has a monopoly on many clicks.
It is easy to think that Google is disseminating information not for telephone number list the purpose of transparency, but for some other ulterior purpose. That's not true. Why do you think that is the case? Mr. Schwartz: Isn't that the suspicion of people who create content to gain traffic to their websites? For example, from the perspective of a media site, Google steals the content of a website and displays it in the search results as a featured snippet, so the user's problem is solved in the search result and the user will not click on the link to the website. It seems that. Some people may wonder, "Why am I creating this content? What's the point of creating content that doesn't lead to traffic and conversions?" Mr. Splitt: I hear a lot about this topic and I understand it. However, as evidenced by the experimental results provided by the SEO community, the quality of traffic from featured snippets is high. Mr. Schwartz: Some experiments have yielded similar results, while others have yielded the opposite result. That's why I would be happy if Google released the data it has.
Alternatively, I would like to be able to view only featured snippet data in Search Console. I think people in the SEO community will be happy if they can see data such as click-through rates and number of impressions, and if they can get good data. Mr. Splitt: I wonder. I think there are various motivations for people who view featured snippets as a problem. Basically, if the content is useful to users, and you can add value by having good content throughout the website, I think you can expect a lot of traffic from featured snippets. However, many of the sites that are concerned about featured snippets do not seem to have very good content when looking at the site as a whole. This is a scenario where you have some good information to reference in some featured snippets, but there is no incentive for users to visit your site. Mr. Schwartz: There are government stories about Google on US TV, and data showing that Google has a monopoly on many clicks.